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Typography as Both Communication Tool and Art

May 18, 2015

Typography is a visual culture and integral part of communication. It has been used everywhere, but mainly in advertising and design. Typography can be easily defined as an art of arranging type to make a visually pleasing and attractive written message. It involves line length, typefaces, letter spacing, line spacing, point size, and continuity between every letter. In the modern days of digital printing and publications, typography has been used in multimedia contents such as film as well. It does not take a type-designer to become typographer, but it still requires techniques and experiences to arrange letters and words in certain orientation and size to make every intended message eye-catching and easily readable. You don’t need to be a film...

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